What is a Pro­gressive Web App?

In the Web World being so diverse in terms of various web platforms, tools and solutions in building a website, an app or a web app, one can easily get lost. As a business owner, do you need a website, do you need an app, or do you need something else? What solution is the best? Is it a Wordpress platform? Is it Sopify? Is it Wix? Is it Squarespaces? Or is it one of the funky no-code drag-and-drop website builders for professional graphic designers? If anyone can build a website without any code, in a user graphical interface, why do you still need a web developer, and should not all of the web developers retrain, retire or consider working for the minimal office employee’s compensation because of such an overwhelming competition to no-code solutions?

The more “easy and fast” web solutions flood the market,
the harder it becomes to rate high in Google Search Engine

The more “easy and fast” web solutions flood the market, the harder it becomes to rate your website high in Google Search Engine, not even mentioning the first page of the search results. Google search engine gives preferences to apps, websites and webapps coded in a specific way allowing Google engine crawlers to determine the relevance of your website’s content. There should be Service Workers installed--a cache for the browser so that your website or an app does not load as a whole file each and every time your user visits it, and there should be Structured Data code which helps Google crawlers to deliver exactly what the user is looking for. In addition, the content itself became the king of Google in 2021. The content relevance and constantly adding more content to your website or an app are the most important rating factors. However, regardless of your content quality, the notorious freshly rolled out Google algorithms keep pushing your website further away from your potential clients making you wonder if you can ever achieve visibility without spending a considerable amount of money on Google Ads.

Let's ask ourselves
an existential question

If these no-code solutions were so awesome, why has Amazon recently switched to PWA and not been built by high school students using the drag-and-drop Shopify solution? Did Jeff Bezos suddenly lose his famous style of reducing expenses on human-assets? Why didn’t Forbes adopt Wordpress and save a bunch of money on programmers? They are supposed to be the flagship of entrepreneurship which teaches us to reduce the overhead in the name of the bottom line. And finally, why Uber entirely moved into PWA format instead of having graphic design students producing its no-code pages very fast in Wix? The logically obvious answer is the eye-opener for many. To succeed in 2021 as a web entrepreneur, one has to seriously consider the same tools and solutions that the major online players use.

Most of the major app distribution platforms support PWAs,
allowing them to be found in app stores.

The major advantage of PWAs is that they do not require separate bundling or distribution. In particular, there is no requirement for developers or users to install the web apps via digital distribution systems like Apple App Store, Google Play, Microsoft Store or Samsung Galaxy Store. Most of the major app distribution platforms support PWAs, allowing them to be found in app stores. Google Play, Microsoft Store, and Samsung Galaxy Store support PWAs, but Apple App Store does not. However, the iPhone and iPad users still will be asked if they want to add the webapp icon to their home screens, just like an app from the Apple store, bypassing the process of the Apple store download. Microsoft Store publishes some qualifying PWAs automatically, even without app authors' request, after discovering them via Bing indexing. Read about three pillars of PWA here.

At Ventura Digital Arts, we learn from the greatest online players--we put a lot of time and effort into mastering the same tools, methods and solutions that Amazon, Forbes and Uber use. Do not settle for less, think big and aim high. We are happy to help. Speak to our Public Relations representative today.