The 2020 pandemic catalysed a rapid shift from in-person shopping to online shopping. Majority of in-person services also moved online and adopted Zoom meetings and electronic communication, resulting in consumers spending more time researching online about the product or the service they plan to purchase. As never before, the essential web vitals, such as page speed load, became a crucial factor in business success. Latest Google Analytics and Google Ads statistics demonstrate that slow websites are more likely to produce higher bounce rates and lower conversions, meaning that speed load milliseconds could mean millions in missed sales.

The major online players already implemented Progressive Web App format to get ahead of the game. Let's take a look at some of them. AliExpress.com grew 3 times faster than its e-commerce version. They decided to build a cross-platform webapp to get the best of two worlds: a website and an app in one. Alibaba.com chose the PWA for its mobile version. Medium.com is one of the largest platforms for social journalism. Their major challenge is the delivery of visual content created by publishers without slowing down the user experiences. After switching to PWA, the page load decreased from 7 seconds to 4.5 seconds. Starbucks.com and Weather.com by Weather channel discontinued their mobile apps in favor of PWA to harness capabilities of a website and an app in one solution. Ventura Digital Arts is a SEO oriented digital agency in Ventura County, California, that offers super fast AMP landing pages, PWA, Wordpress web design and premium online hosting.